About
Highly accomplished Product Leader with 11 years of experience in software development, specializing in Fintech, Mobile, E-commerce, and Marketplace domains. Currently leading product strategy for high-impact mobile applications and financial wellbeing solutions at Humanforce, impacting over 500,000 monthly active users. Proven ability to drive product growth from seed to growth stage, leveraging strong business acumen and a user-centered approach to deliver measurable results and enhance employee value propositions.
Work Experience
Head of Product - Mobile Apps and Benefits
Humanforce
Currently leading product strategy and development for Humanforce's mobile applications and the Thrive Benefits FinTech product, impacting over 500,000 monthly active users within the Human Capital Management suite.
-
Directing the long-term strategic roadmap for Thrive Benefits, a FinTech product delivering earned wage access, financial coaching, and superannuation management, enhancing employee financial wellbeing and client value proposition.
-
Overseeing product strategy for three mobile applications within the Workforce Management platform, serving over 500,000 monthly active users and improving operational efficiency for diverse industries.
-
Leading cross-functional product teams to deliver high-impact, user-centered solutions that meet the complex needs of both employees and employers across the Humanforce HCM ecosystem.
-
Ensuring Thrive Benefits remains tightly integrated with the broader Humanforce HCM suite, aligning product development with evolving market needs and strategic business goals.
Head of Product - Drawboard PDF
Drawboard
Led product strategy and development for Drawboard PDF, a B2C mobile application, driving enhancements and user experience.
-
Spearheaded the product vision and roadmap for Drawboard PDF, a flagship B2C mobile application, enhancing core functionalities and user engagement.
-
Managed the full product lifecycle from conception to launch, ensuring alignment with business objectives and market demands.
-
Collaborated effectively with engineering, design, and marketing teams to deliver product iterations that improved user satisfaction and retention.
Senior Product Manager
Drawboard
Managed key features and product initiatives for Drawboard's B2C mobile applications, contributing to product growth and user satisfaction.
-
Drove product development initiatives for B2C mobile applications, focusing on feature enhancements and user experience improvements.
-
Conducted comprehensive market research and user analysis to identify opportunities for product innovation and competitive differentiation.
-
Collaborated with cross-functional teams to translate complex product requirements into clear, actionable development plans, ensuring timely delivery.
Led multiple agile delivery teams to implement omni-channel customer experience upgrades for clients, while contributing to product strategy for Omneo and developing reusable services.
-
Managed client roadmaps, solution design, and project outcome delivery for omni-channel CX upgrades, ensuring successful client engagements.
-
Oversaw project budgets and client relationships during delivery, optimizing resource allocation and fostering strong partnerships.
-
Designed and implemented efficient delivery and workflow systems, streamlining processes for multiple agile teams ranging from 1 to 8 people.
-
Product managed the development of reusable services and solutions, including a headless e-commerce platform, in-store/POS interaction tools, and mobile applications.
Optimized the feature set and capabilities of Omneo, a B2B SaaS CX suite, to maximize value for clients and consumers by creating exceptional omni-channel experiences.
-
Enhanced Omneo's B2B SaaS CX suite, leveraging existing customer and transactional platforms to create a unified customer view and drive engagement for millions of users.
-
Developed and optimized features that seamlessly melded online and offline shopping experiences, delivering an exceptional omni-channel journey.
-
Orchestrated diverse stakeholders, developers, and designers to translate complex customer and commercial requirements into clear, actionable items throughout the entire SDLC.
-
Quickly adapted to and understood the technical constraints and capabilities of a rapidly scaling platform with a huge, complex feature set.
Digital Product Lead for Commerce
Treasury Wine Estates
Led digital product strategy for commerce, optimizing technology and platforms to drive over $120 million in annual B2C e-commerce sales across global markets.
-
Managed technology and product optimization for B2C e-commerce, directly enabling over $120 million in annual sales outside the US market.
-
Spearheaded the standing up of new commerce-enabled websites and applications, expanding digital sales channels for iconic wine brands.
-
Implemented continuous improvement using agile methodologies, optimizing existing web stores and e-commerce platforms to maximize ROI.
-
Analyzed user flows, user experience, conversion, and marketing funnels to build context and drive enhancements, resulting in improved consumer engagement.